Hi, I'm Daniel Miller

I'm speaking with gym operators across the UK to understand how member churn is detected, managed, and measured — and where the real friction is.

In my work as a private investor in recurring revenue businesses, I analyse how companies retain customers, manage churn, and build sustainable revenue. Gym and fitness operators face a version of this problem that I believe is under-served.

What I'm Exploring

This is independent research. I'm conducting structured conversations with gym operators — from independent studios to multi-site chains — to understand the retention challenge from the inside. The goal is to understand the problem properly before drawing any conclusions about solutions.Three questions are driving this research:
How do gym operators currently detect when a member is at risk of leaving — and how early?
What interventions are used, and how is their impact measured?
What would a genuinely useful retention system look like from an operator's perspective?

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